Rodriguez LawBrand QuestionnaireTake some time to accurately and thoughtfully answer these questions. This questionnaire will be the initial steps to better understanding your brand identity.Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.What is the name of your brand? *Describe briefly the purpose of your brand. *Who is your target audience? *Demographics such as age, gender, income level, location etc. These could be clients you do not yet have.How is your brand currently perceived by your target audience? *Ex: capable, invested, expensiveHow do you want your brand to be perceived by your target audience? *Who is your competition? *Company Names and URLsHow is THEIR brand perceived by YOUR target audience? *“XYZ Law Firm- My target audience sees them as sharks, always looking for money”What are some things about their brand that are successful? *How does your competition compete well?What are your company/organization brand values? *A brand value is something that your company values or wants to represent in everything it does.What is your company/organization mission statement? *It is okay if you don’t have one.List 5 websites you find aesthetically and/or functionally pleasing. Briefly describe what you like about each site. *Site 1 (URL) – I love the simplicity and open space. It makes me feel invited into their brand. Hint: These can be ANY sites, not just sites in your profession.List 5 websites you find aesthetically and/or functionally unpleasing. Briefly describe what you do not like about each site. *Site 1 (URL) – I hate how cheesy it is. It makes me feel uncomfortable and like they only care about money. Hint: These can be ANY sites, not just sites in your profession.Are there any design elements that are important to you? *Please do not use pink! I love clean and simple text.List 10 words that describe your business. *Ex: Strong, Agile, InvitingNarrow the list above down to 5 words *What 5 words are the most important to you?Narrow the list above down to 3 words *What 3 words are the most important to you?I'm all done!